The campaign, running under the theme “Deals Kibao, Wins Kibao,” brings together more than 30 participating brands.
The festival will run until October 15, 2026, with customers also set to enjoy discounts of up to 50 per cent on selected product categories.
Prizes up for grabs
According to Carrefour Kenya, shoppers participating in the campaign stand a chance to win a range of prizes.
The prizes include two cars, school fees vouchers, shopping vouchers, home appliances and household essentials.
The winners will be announced on October 29, 2026.
Carrefour is operated in Kenya by Majid Al Futtaim, which holds the exclusive rights to operate the Carrefour brand in the country.
Majid Al Futtaim’s presence in Africa
Founded in 1992, Majid Al Futtaim is an Emirati-owned diversified lifestyle company with operations across the Middle East, Africa and Asia.
The company was founded by the late Majid Al Futtaim with a vision of creating “great moments for everyone, everyday.”
Today, the group employs more than 40,000 people and serves approximately 600 million customers annually through its physical and digital ecosystem.
The company says its owned assets are valued at US$20 billion and that it holds a BBB credit rating, the highest among privately held companies in the region.
Carrefour and Majid Al Futtaim
Majid Al Futtaim owns 29 shopping malls, including Mall of the Emirates, Mall of Egypt and Mall of Oman, alongside its City Centre destinations.
Its real estate portfolio also includes seven luxury hotels and five mixed-use developments.
The company has developed communities including Ghaf Woods and Tilal Al Ghaf in Dubai, Al Zahia in Sharjah and Al Mouj in Muscat.
Majid Al Futtaim entered the modern grocery retail business in the region in 1995.
The company now operates a portfolio of retail brands across a network of nearly 500 stores.
Retail, fashion and entertainment businesses
Beyond grocery retail, Majid Al Futtaim has interests spanning fashion, home and beauty brands.
Its portfolio provides access to international brands including lululemon, LEGO, Crate and Barrel and Shiseido, alongside regional multi-brand and omnichannel concept store THAT.
The company also operates more than 600 VOX Cinemas screens.
Its leisure and entertainment portfolio includes Ski Dubai and other entertainment experiences across its markets.
SHARE loyalty programme
Majid Al Futtaim links its retail and entertainment experiences through SHARE, its loyalty programme in the UAE.
The programme uses artificial intelligence and data analytics to provide customers with personalised rewards and experiences.
For Kenyan shoppers, the ongoing Carrefour Brand Festival provides an opportunity to access promotional discounts while participating in the campaign’s prize draws.
Customers have until October 15 to participate, with the winners scheduled to be announced on October 29, 2026.
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