Nairobi, Kenya, 5 November 2026: Majid Al Futtaim, the leading shopping malls, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has officially launched SHARE in Kenya, bringing its flagship rewards programme to Carrefour customers across the country.

The launch introduces more ways for customers to earn and redeem points, access exclusive offers and enjoy greater value from their everyday shopping, all through the existing Carrefour app.

SHARE to Reach Customers Across 35 Carrefour Stores

Building on Carrefour’s established presence in Kenya, SHARE will reach customers across 35 stores, the majority located in Nairobi.

The programme will also tap into an existing loyalty base of approximately 1.4 million MyClub members.

This marks an important step in enhancing the customer experience and strengthening Carrefour’s relationship with shoppers in one of East Africa’s most dynamic consumer markets.

Majid Al Futtaim Launches SHARE in Kenya, Bringing More Rewards and Greater Value to Carrefour Customers

Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim, said:

“Carrefour has built a strong relationship with customers across Kenya, and SHARE is about rewarding that relationship in new and more meaningful ways.

“By joining millions of SHARE members across the UAE, Egypt, Saudi Arabia and Oman, customers in Kenya will benefit from a more connected and personalised experience, with greater value every time they shop.

“Ultimately, our goal is simple: to bring customers closer to everything Carrefour has to offer and make every shopping experience more rewarding.”

Customers to Earn Points on Every Purchase

Designed to make everyday shopping more rewarding, SHARE allows customers to earn points on every Carrefour purchase, both in-store and online.

The programme offers a base earn rate of 0.25%.

To celebrate the launch, customers can also enjoy a range of additional benefits, including:

  • A welcome offer of up to 4,500 SHARE points.
  • Double base points through SHARE Mondays.
  • Birthday rewards offering 20% back in points on eligible purchases.
  • Exclusive discounts and personalised offers across Carrefour and participating partners.

These benefits are designed to unlock even more value beyond customers' regular grocery shopping.

How to Join SHARE Through the Carrefour App

The SHARE experience will be seamlessly integrated into the existing Carrefour app, eliminating the need for customers to download a separate rewards application.

Existing MyClub members will automatically transition to SHARE within the Carrefour app.

They will simply need to accept the updated terms and conditions and select their marketing preferences to access the new experience.

New customers can download the Carrefour app from the Apple App Store or Google Play Store and register for SHARE membership to start earning points and accessing the programme's full range of benefits.

SHARE Expands Its Regional Presence

The Kenya launch further strengthens SHARE's regional presence, building on its established footprint in the UAE, Egypt, Saudi Arabia, and Oman.

Today, SHARE serves over 15 million members across the region.

The programme continues to evolve beyond traditional loyalty into a broader commerce ecosystem connecting rewards, offers, payments and discovery through more seamless customer experiences.